Jan. 14, 2011

Hawaii Real Estate Marketing: Why Detail and Accuracy Matter

Hawaii real estate marketing can make use of many different styles and methods of communication, but the goal is always ultimately the same: to find a buyer for your house. You may be working independently, or with a Realtor, and you may be using many different channels for marketing, but, however, you decide to market your home, there are two things that you need to ensure you offer in your advertisements: detail and accuracy.

 

Providing detailed information about your home is the most important element of effective real estate marketing. Whether you are writing your own marketing materials or providing information to your Realtor so that they can create an advertisement on your behalf, you need to provide potential buyers with as much detail about the property as you can.

 

The more you can tell potential buyers about your property, the easier it will be for them to decide whether or not they are interested in your home. This will help to prevent any time being wasted on buyers who will immediately realize that the property is not right for them when they see it for themselves. It will also ensure that the right buyers are encouraged to pay more attention to your house. You won't miss out on a buyer simply because they don't realize that your home has the features they are looking for.

 

People choose which real estate advertisements and listings they want to follow up simply on the basis of the information that has been provided, so you need to make sure that it is clear and detailed. Potential buyers may want to know about the age of your property, the size of the rooms and the features and amenities that the house contains. If your home has any unique architectural features, or if you have just installed a new state of the art kitchen, you should make sure that you include the details in your marketing materials.

 

You can provide this detail in various forms, such as written information, floor plans, video tours and photographs. Photographs are one of the most important features of real estate marketing, so you should be particularly careful to ensure that your house looks at its best. Even such a simple detail as using pictures taken on a sunny day can help to make your home as attractive as possible. It is also a good idea to provide multiple photographs, particularly if you will be listing your house online, where you should be able to post plenty of photos without the costs involved in providing multiple photos in a print advertisement. You should take at least one photo of the exterior of your property, but it is also useful to provide some interior shots. The photos you choose to share with potential buyers should highlight the best features of your property, whether it is a light and spacious dining room, a brand new bathroom or a large, mature garden.

 

The second important element of real estate marketing is accuracy. You need to be honest in your detail. There is no point lying to potential buyers since they will see the truth for themselves when they visit the property. Be upfront about what your property is really like, and it will help to ensure that you receive only the most serious attention from buyers.

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